Detailed Analysis of Generation Alpha - Behavior in the Digital Environment

Behavior in the digital environment in Slovakia, the Czech Republic, Hungary, Poland and Baltics.
 
Generation Alpha is made up of people born — or yet to be born — between 2010 and 2025.
 
It is the largest generation in history with over 2 billion expected by 2025. (Razorfish x TPL Ethnographies, 2022).
 
They are the children of Millennials and often the younger siblings of Generation Z. More than 2.8 million Alpha babies are born globally each week (McCridle, 2020).
 
This generation is expected to be the most educated and have the longest life expectancy (Exploding Topics, 2024) .